Good to know about Chicago's crest. I think I get why it's there regardless as it needs to be more than just a fire dept. logo.
Atlanta's stuff is really bleh. But I also find red and black a really gross color combination in most executions.
I'm curious as to why the ATL type lockup seems so popular... is that a team logo or a city logo or something? Just curious.
From left to right:
1: Super boring, maybe that's to it's benefit. There's simply less to go wrong in the first place.
2: The best of the three, I guess. Don't love the red black stripes on the circular border, why add more visual interest? I get that they like striped jerseys but I don't think it requires a nod.
3: Definitely the best of the logos which actually have a gorilla in it (get a load of those if you want some bad design). I like the idea but it maybe could use a bit more work. Simple is always a benefit.
4: Probably my most hated option here. I don't get why you need an abbreviation and the word that's abbreviated
in the logo. The ring also makes this big white space that ends up feeling very empty. The nature of the type lockup central with the est date below it (woefully illegible) means there's this massive unbalanced white space above the A.
I think it's fun to have community driven design events, but ultimately I think it's better to leave a brand in the hands of people who have a clearer thought process. We as fans have trouble removing our own nerdy historical intimacy and vast catalog of knowledge—not to mention the mass of people who simply don't know how to design in the first place.
Also - I agree that most of the NASL branding is pretty weak. Our's is pretty strong, though I do have to give it to the Cosmos because I love the crest. So simple, very "traditional soccer" while still feeling very much American. Uniquely 70's but it's aged far better than the Rowdies or Strikers for example.
I can't be sure if it's just some kind of misbegotten nostalgia that makes me so attracted to it, maybe, but I do think it has a strong foundation as well.
Either way [censored] em.