Yep we have our very own NASL Traffic Sports to blame for this..

http://www.ussoccer.com/Live/WCQ-TV-FAQ.aspx

What happened regarding the World Cup qualifying match between the U.S. and Guatemala on June 12?

In this case, Traffic Sports acquired the television rights for the match – in both English and Spanish – without any obligation to resell the English-language rights for this particular game to a third party, including the United States. U.S. Soccer and its broadcast partners had discussions with Traffic Sports to purchase the rights, but in the end Traffic Sports opted to distribute the match on pay-per-view in the United States. In order to make the match available to fans here in the U.S., Traffic Sports is utilizing the services of Integrated Sports Media to handle the distribution via pay-per-view.


Will other away World Cup qualifying matches for the U.S. also be on pay-per-view?

Unfortunately, we are not able to answer that question at this time as ultimately the rights holder for each away qualifying match will make a determination on whether they will sell the rights to a broadcaster in the United States. U.S. Soccer and its broadcast partners will pursue every available option to purchase the rights for upcoming away World Cup qualifiers.