I brought this up to Bruce and Pfutz, but we need to incorporate Babe the Blue Ox into our identity. (maybe Paul Bunyan as well, but that's another story).
First, there is this song: http://www.youtube.com/watch?v=SoG94ieN828
Second, we are the blues, what better than a blue effing ox, eh?
Third, we can just refer to the whole damned team as the Blue Ox.
Fourth, we love mythical creatures.
Fifth, you get the point. 2012: the year of the Blue Ox.