Okay, let's start at the beginning. There's this game called Soccer. The local soccer team is called Minnesota Stars FC. They are followed by a supporters group called the Dark Clouds. The Dark Clouds attend games, gathered together to sing/chant along with a drum. The big bass drum the Dark Clouds all follow, and have for many many years, has a name. This name is Ludwig.
We know his name is Ludwig because it is written on the drum.