http://www.fifa.com/mm/document/affederation/footballgovernance/01/54/99/69/fifagutachten-en.pdfThe aim of this report is to set the stage for a further debate within FIFA on possible governance reforms. The report is written on a mid-abstract level, the Recommendations will need to be further substantiated. It is anticipated that, based on the decisions of the Executive Committee in autumn 2011, a Task Force will prepare the necessary documents for approval by Congress in spring 2012.
2.1.
Decisions over the Hosting of CompetitionsPast experience has demonstrated that the risks linked to these highly visible and politically sensitive decisions are actually a mix of corruption risk and conflict of interest concerns. Suspicion that individuals either sold their vote or profiteered directly from the choice of venue is combined with allegations of a strategic use of development money in order to influence decision takers of ExCo.
2.2. Decisions relating to CommercialisationCommercialisation involves in particular the marketing of TV rights, sponsorship, licensing, hospitality and ticketing. Overall it generates huge amounts of money and could in theory be a source of manipulations. FIFA, after some bad experiences, moved away from a concept of assigning marketing fully to outside partners towards an in-house solution.
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The two introduction paragraphs are not conclusions that were reached based on investigations, they are listing the two main problems/known facts within the FIFA "family" in general.
Why was it then called a "World Cup Bidding process"...??
The process was known to have been corrupted and under severe potential for misuse from within when they presented it as a "bid".
The whole event was a fraud, and FIFA officials knew that from the start!
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"The traditional governance structure of the sports governing bodies was not adapted to this new role. Several crises and scandals in the past led to gradual structural reform. In many ways FIFA has taken considerable steps from a “gentlemen’s club” to a structure resembling professional corporate management".