Oh... and it's still better than Real Salt Lake.
I guess it's more about the stadium atmosphere, hardware, and success with your fans when the season ends.
RLS
Average attendance
regular season/playoffs
2005: 18,037/missed playoffs
2006: 16,366/missed playoffs
2007: 15,960/missed playoffs
2008: 16,179/19,632
2009: 16,375/11,499
REAL SALT LAKE
2009 MLS CUP CHAMPIONS!
REAL SALT LAKE
2009 MLS CUP CHAMPIONS!
REAL SALT LAKE
2009 MLS CUP CHAMPIONS!
The team name seems to gets better with time and positive fan experiences!
http://en.wikipedia.org/wiki/Real_Salt_Lake#Real_Madrid_and_Youth_Academy"Dave Checketts and SCP Worldwide partners Dean Howes, Kenneth Munoz, Michael McCarthy, and Chris Bevilacqua chose Real Salt Lake for the team's name because they desired to associate the team with a successful soccer club, Real Madrid, as well as to develop a brand that was clearly associated with association football.
Other team names considered were Salt Lake City Highlanders, Salt Lake Soccer Club, Alliance Soccer Club and Union SLC.[1], and the choice of Real Salt Lake was initially met with derision in the fan community. In the passing years, the criticism from local fans and the media has waned, and the club has instituted a formal relationship with Real Madrid.[2]"
"As of September of the 2006 season, Real Salt Lake and Real Madrid have signed a 10-year co-operative agreement. Among the provisions of the deal are a biennial friendly match between the two teams to take place in Salt Lake City, annual February training for RSL at the Real Madrid practice facility in Spain, and, perhaps most importantly, the creation of a $25 million elite youth academy in SLC that will train up to 200 players from ages 12 to 18.[15] The academy, a co-operative project for which Real Madrid will pay half the cost, will include academic facilities and dormitory housing, arguably becoming the first true soccer "youth system" in MLS, along with the Red Bull Academy effort of Red Bull New York. In this sense, it is part of a growing league-wide trend toward the emphasis of youth development, a trend which has been encouraged by the main office and jump-started by the league's decision to allow individual teams to maintain rights to the products of potential youth development systems."
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So, the name may not be all that important if you completely nail everything else...
*They have real fans who actually come to the games.
*The team gets front page news coverage from all major media in the region.
*The new soccer specific stadium is second to none in America.
*Plenty of free close parking.
*Trax public transportation station two blocks from stadium.
*Nice warm summer evening temperatures at game time.
*Few thunderstorms and tornados to cancel games.
*No Bugs.
*A scoreboard that works on electricity and has a very large replay screen.
*More then one bathroom.
*Many types of food and drink including beers.
*Multipul fan supporter groups.
*Pre game tailgating (with beer).
*A cooperation agreement with one of the worlds largest clubs.
*Plans for a youth soccer academy (MLS/single entity issues).
*Local sponsors that actually have the ability to promote the team to large numbers of customers (Zions Bank).
*Strong jersey sales in their local area.
*A very diverse fan base (Mormans, Prostadents, and Catholics

).
*Three Rocky Mountain Cups
*A new soccer stadium followed by the 2009 MLS Cup Championship.
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A name is just what you call something.
A rich history fitting of a KING takes a little longer to achieve.