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#150901 - 06/28/04 07:02 AM
Re: Why don't the Patriots advertise?
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First Team Member
Registered: 06/18/01
Posts: 644
Loc: El Paso, TX
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In regards to the Times, that's a big problem this year. Perhaps because of the drop in levels the thinking is it's not worth covering, but this is their most successful season ever. The crowds certainly haven't been any different, even with the drop from A-League.
The team has always just gone with the flow in terms of advertising. If somebody wants to work with them, they'll listen. If not, no big whoop. It has certainly cost them in attendance and exposure, i.e., the Times. For whatever reason, they've just never embraced the philosophy of self-promotion.
Next year is a biggie, because they'll have to look for somewhere else to play. Word is they might buy up land around their headquarters and just build bleachers around their exisiting soccer field.
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#150904 - 06/29/04 10:41 AM
Re: Why don't the Patriots advertise?
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First Team Starter
Registered: 02/28/00
Posts: 1120
Loc: New York, NY
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Why don't more teams ANYWHERE advertise in mass media? (TV, Print, Radio).....$$$$$$$$$$$$ !
and to say you have to spend money to make money is certainly NOT the answer at the USL level.
Money spent on such avenues is just wasted unless-and-until all soccer-related forms of grass roots marketing (costing little/no money) are exhausted.
_________________________
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